Don't just take my word for it...
Here are some of the projects I’ve turned my hand to. Go on – have a scroll.
Greggs
THE IDEA
When Greggs needed a Christmas campaign that stood out amid festive clichés, I crafted some distinctive wordplay to dial up the brand's cult confidence.
THE RESULTS
A campaign that pushed into bold new visual territory without losing the brand's voice. Greggs reported a 7.4% rise in total sales across Q4.
Orjenise
THE IDEA
Creating a distinctive brand identity for Professional Organiser (and Sunday Times “Queen of Decluttering) Jenn Jordan.
THE RESULTS
Jenn’s values and personality are now front and centre – differentiated, distinctive, and full of client-winning personality.
Dear leeds
THE IDEA
An open letter to Leeds in the depths of lockdown. It was published in an independent magazine, voiced by Ralph Ineson for a short film, then cast in neon above Briggate.
THE RESULTS
One piece of writing became an article, a film, and an illuminated installation.
Vodafone
THE IDEA
Sharp, benefits-led copy built around a younger audience's relationship with live experiences.
THE RESULTS
Consumer campaign copy delivered for one of the UK's biggest telcos.
Temple of Play
THE IDEA
When an Ulverston-based non-profit needed to secure funding and raise awareness, I built a clear, friendly voice – as well as web copy, social posts and a stack of outreach mechanisms.
THE RESULTS
Copy that made the charity’s founder cry happy tears.
Skate of mind
THE IDEA
Skate culture has its own language, hierarchy, and unspoken rules. I collaborated with a photographer and designer to interview skateboarders and craft copy that went inside their world.
THE RESULTS
A creative project with real range – from brand strategy to subculture storytelling.
Huel
THE IDEA
I became the voice of Huel's CRM programme and social content, creating emails and scripts that spoke every audience’s language.
THE RESULTS
Elevated CRM and social content with a marked impact on campaign revenue and repeat customers.
Bodacious
THE IDEA
Nadya came to me with a braindump, and I turned it into something sharp, distinctive and multi-channel.
THE RESULTS
Nadya left not just with copy but with confidence – a clearer sense of who she is and exactly who she's talking to.
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Sarah Hewett Finance
THE IDEA
Giving Sarah’s fractional finance business an energy, voice and story that would do it justice and set her apart.
THE RESULTS
Sarah left with a client-focused one-page website and targeted LinkedIn bio – perfect for reaching more of her ideal clients.
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Nectar
THE IDEA
I created a suite of customer personas written to be used actively by Nectar’s sales team. Clear, specific, grounded in insight – and eventually designed as printed persona cards that lived in offices and shaped how the team thought about their audience.
THE RESULTS
Printed and deployed across offices and sales decks. Personas that moved from document to daily reference.
Jane Wilson
THE IDEA
I helped Jane reposition her offer from consultancy to mentorship, with a refreshed voice and differentiated social campaign.
THE RESULTS
A presence and voice that did Jane’s expertise justice – and helped her find the clients she really wanted.
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Somatic sessions
THE IDEA
Suzana came to me with a 10,000-word document and a 10-minute voice note. I crafted and consolidated to create a beautiful, benefits-led webpage.
THE RESULTS
Prospective clients get a sharper, faster understanding of what they can gain from somatic healing – and feel more compelled to invest.
I've also worked with...
